As a proclaimed social media guru, Joyce develops and manages all digital initiatives for a tech company in Baltimore. Additionally, Arias is responsible for cultivating the social media strategy and overall content execution for various websites. She is the driving force behind the company’s online campaigns, monthly webinars and website development projects, which enhance and promote the Barcoding brand. Arias is also a talented musician who won the Virgin Islands Department of Tourism’s (DOE) “Virgin Islands Nice” social media competition in 2015.
Arias holds a bachelor of business administration degree, specializing in international business, from Loyola University (Maryland). Arias then went on to obtain her master’s degree in emerging media from her alma mater. Arias credits her master’s degree for enabling her to asses innovation and trends in communication, develop and execute strategies to capitalize on new media opportunities and evaluate their impact at every level, from the personal to the global.